The Rental Car RFP

April 09, 2026
11:00 AM - 2:00 PM
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The Waterstone Resort & Marina
999 East Camino Real
Boca Raton, FL 33432
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Join us for an energizing and interactive breakout workshop focused on the top pain points corporate travelers experience when renting cars.
This session is designed for travel managers, procurement leaders, and industry professionals who want to streamline their car rental programs and improve the traveler journey.
Through collaborative group work, you’ll dive into real‑world challenges, uncover root causes, and develop practical, actionable solutions that enhance traveler satisfaction, reduce friction, and strengthen program performance.
Why Attend?
- Gain insights into the most common rental frustrations affecting your travelers
- Collaborate with peers to build smarter, more efficient processes
- Walk away with ready‑to‑implement ideas to optimize your car rental program
- Contribute your expertise to shape industry best practices
Be part of the conversation. Be part of the solution.
Waterstone Resort & Marina Curio Collection by Hilton
999 East Camino Real, Boca Raton, FL 33432
Event Schedule:
11:00am – Registration
11:30am – 11:45am Welcome Remarks, Chapter Business, and Self Introductions
11:45am – 12:30pm – Lunch
12:45pm – 2:00pm – Discussion/Panel
*agenda subject to change
Parking Information:
Self or Valet $5.00
Meet the Presenters:
Dana Sutton is the Assistant Vice President of Global Sales at Enterprise Mobility, where she has built a 25‑year career across multiple sales leadership roles. Her four
relocations within the company have given her a broad understanding of diverse markets and customer needs.
Originally from Canada, Dana brings a global perspective shaped by her international background and passion for helping people. A former Division I athlete, she credits her collaborative, resilient leadership style to the lessons learned on the field—principles that continue to guide her work and mentorship today.
Dana is deeply committed to community service. She serves on the Boards of the Urban League of Broward County and the GBTA–South Florida Chapter, and volunteers with organizations including Best Foot Forward and Voices for Children of Broward County.
She and her husband will celebrate their 20‑year anniversary this July and are proud parents to two daughters, Alivia and Leia. As a family, they enjoy traveling, staying active, and supporting their daughters’ competitive sports.
Jonathan Sanz is a Key Account Executive with Avis Budget Group, specializing in corporate car rental strategy and ground transportation optimization. During his tenure with ABG, he has helped organizations reduce costs, improve compliance, and enhance the traveler experience—earning recognition as a trusted advisor to corporate travel managers.
He began his travel career onboard Royal Caribbean ships, shaping his global perspective and passion for service, and brings over a decade of leadership experience to his work. Jonathan also serves as President of the Gay Men’s Chorus of South Florida, leading a 170+ member organization dedicated to inspiring community through music.

Jared Farkas has spent over 13 years in the travel industry. He serves as a Senior Key Account Manager at SIXT, where he focuses on corporate sales and government travel, managing global RFPs and supporting mobility solutions for public and private sector clients. SIXT is a leading international provider of premium mobility services with car rental as its core business. Its customers benefit from a worldwide network of more than 2,200 branches in more than 105 countries, including more than 100 rental branches in the United States serving over 50 major airports, and continues to grow rapidly through its commitment to offering a premium fleet and car rental experience at an affordable price.
Sponsorship opportunities are available - Contact Shannon Murphy at [email protected]
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Tickets
$60.00 GBTA South Florida Chapter Member
$0.00 GBTA South Florida Chapter Buyer/Travel Manager Member
$90.00 Non-Members | Guests
$0.00 Non-Member Buyer/Travel Manager
$60.00 GBTA All Access Member (These are verified)





